Your fitness identity,
as a card you own.
One card per athlete — a personal archetype, earned by showing up, computed from your own training. Spin it, collect your crew, and watch it grow with you.
We email when the first cards drop in South Africa. POPIA compliant. Unsubscribe anytime.
Your card is the map of who you’ve been.
Most apps rent you a dashboard that resets. FitCard is yours — a portable identity asset that accumulates. Generate it on day one and watch it earn its way up, year over year.
Show up. Earn the card.
Connect Strava or Garmin and your card is computed from your real activity — no manual entry, no faking the numbers. Your card is only as good as your training log.
Someone who shows up every week outranks someone who went hard once and vanished. Showing up is the thing that’s actually hard — and FitCard is the only system that scores your identity that way.
After a race you share your card — not a screenshot. Your crew taps it, collects it, wonders what theirs would look like. The card does the marketing, every time it lands in a WhatsApp thread.
Three athletes, three archetypes. Your tier rises as you keep showing up — not when you run faster.
Sync your data once. The card builds itself.
No password. Just you.
Sign in with the account you already have. We use it only to create your FitCard and keep your deck safe across devices — we never post anything, ever.
Apple sign-in supports private email relay. We follow POPIA: your account ID, never your password. You can delete your account — and every card — from inside the app.
Skin your deck. Make it yours.
Your stats stay honest — the look is yours to collect. Theme packs reskin your card and your deck, from clean classics to bold tributes. Never pay-to-win, always cosmetic.
Dream collabs are illustrative only — FitCard is not affiliated with and does not yet license any of these brands or athletes. Shown to signal the ambition for the theme system.
Five things no one else does.
A Bronze Weekend Warrior with a 47-week streak ranks higher than a Gold racer who’s been MIA for two months. Showing up beats showing off. Strava rewards PRs; Vitality rewards volume. FitCard rewards showing up.
Beyond a sport-specific surface, every card carries a personal archetype — Weekend Warrior, Dawn Patrol, Streak Keeper, Trail Hunter — computed from how you actually train. Two friends who both run hold visibly different cards. No competitor turns how you show up into a named, collectible identity.
A shared animated card after a race makes friends ask “what is that?” Viral coefficient is built into the artefact — a benefit statement is not something you send to your crew.
Revenue is consumer cards, Pro subscriptions, theme packs, and limited drops — not “Discovery needs to bankroll rewards.” FitCard ships without a R10m sponsor war chest.
Your card is yours, lives across years, accumulates history. See your 2026 self vs. your 2028 self — a portable credential of who you’ve been as an athlete.
Always free. Pay for the keepsakes.
Generate, customise, share your card. Always free. No card ceiling, no forced upgrade.
Reskin your card and deck — Retro TCG, Anime Ink, Club Colours. Cosmetic, never pay-to-win.
Limited cards for your 50th, 100th, 250th parkrun — partnership pending. Honours parkrun’s free-movement ethos.
Two Oceans, Comrades, Cape Town Marathon. Serial-numbered finisher cards. One event = one Pro month.
Full history, all templates, holographic + foil-edge finishes, private deck. Sub-Showmax.
South Africa runs — from 5am promenade regulars in Sea Point to weekend trail crews in Stellenbosch to the Comrades and Two Oceans faithful. It’s a weekend movement culture that spans Langa to Llandudno, with two of the world’s most reverenced ultramarathons as civic events. A product rooted in this culture — building the card that belongs to every kind of South African athlete, whatever their archetype — will out-execute anything Strava’s Marin County engineers can ship. We’re building it here.
The things people actually ask.
What’s an “archetype”?
Is this an NFT or crypto thing?
What does Pro give me?
How is rarity calculated?
Can I buy themed cards?
When does it launch?
South Africa’s athletes
are getting their cards.
Every athlete, every archetype — South Africa first. Be in the first wave.
We email when the first cards drop in South Africa. POPIA compliant. Unsubscribe anytime.