Your fitness identity,
as a card you own.
One card per athlete — a personal archetype, earned by showing up, computed from your own Strava data — never self-reported. Spin it, collect your crew, and watch it grow with you.
We email when the first cards drop in South Africa. POPIA compliant. Unsubscribe anytime.
Your card is the map of who you’ve been.
Most apps rent you a dashboard that resets. FitCard is yours — a portable identity asset that accumulates. Generate it on day one and watch it earn its way up, year over year.
Show up. Earn the card.
Connect Strava and your card is computed from your real activity — no manual entry, no faking the numbers. Your card is only as good as your training log.
The weeks you showed up are counted on every card, in every sport, and they are never left out of the number. Showing up is the thing that’s actually hard, so it is the thing the card is built to reward.
After a race you share your card — not a screenshot. Your crew taps it, collects it, wonders what theirs would look like. The card does the marketing, every time it lands in a WhatsApp thread.
Three athletes, three archetypes. Your tier rises as you keep showing up — not when you run faster.
Sync your data once. The card builds itself.
More of where you train joins over time — read-only, always with your permission, and announced as each one goes live.
No password. Just you.
Sign up — or back in — with a Google account you already have. Nothing else to remember. We use it only to create your FitCard and keep your deck safe across devices — we never post anything, ever.
We follow POPIA: your account ID, never your password. You can delete your account — and every card — from inside your account settings.
Preview of the in-app sign-in. Sign-in is live on the web app today; the iOS and Android apps follow. Join the waitlist for early access.
Skin your deck. Make it yours.
Your stats stay honest — the look is yours to collect. Theme packs reskin your card and your deck, from clean classics to bold tributes. Never pay-to-win, always cosmetic.
Dream collabs are illustrative only — FitCard is not affiliated with and does not yet license any of these brands or athletes. Shown to signal the ambition for the theme system.
Your race. Your route. Your card.
A race edition mints from your own race-day activity — the date, the distance and your watch have to agree. There is no way to buy the card for a race you did not finish, which is exactly what makes the one you did finish worth framing.
Every race pack carries a route card: your own GPS line drawn across the card with the climb along the foot. Tilt the phone flat and the route lifts off the card in three dimensions. Two friends who ran the same race hold two different lines — the one each of them recorded.
For the marquee weekends on the Cape calendar — the big mountain ultra in November, the three-day wine-country stage race, the 202 km team ride — the edition is embossed, numbered in mint order, and open for thirty days after the finish. Then it is never minted again.
Over 170 Cape Town and Western Cape events are on the calendar in the app — Saturday 5Ks, club 10Ks, trail series rounds, gravel days, stage races. Finish one, sync, and your edition is waiting.
Five things that make it different.
Consistency is scored on every card, in every sport — the weeks you showed up, not the weeks you raced. Forty-seven unbroken weeks are worth more here than one fast Saturday, and it is the single input nobody can buy their way past. Showing up beats showing off.
Beyond a sport-specific surface, every card carries a personal archetype — Weekend Warrior, Dawn Patrol, Ever Present, Trail Hunter, Road Hound — computed from how you actually train. Two friends who both run hold visibly different cards: the archetype is the part of the card that is about you, not about your sport.
A shared animated card after a race makes friends ask “what is that?” Viral coefficient is built into the artefact — a benefit statement is not something you send to your crew.
Revenue is consumer cards, Pro subscriptions, theme packs, and limited drops — not a sponsor underwriting the rewards. FitCard ships without a corporate war chest behind it.
Your card is yours, lives across years, accumulates history. See your 2026 self vs. your 2028 self — a portable credential of who you’ve been as an athlete.
Always free. Pay for the keepsakes.
Generate it, customise it, share it, collect your crew. Always free — no card ceiling, no forced upgrade, and connecting your watch is never paywalled.
Serial-numbered finisher cards for races you actually ran, and cards minted from your own training history. You can only own the card for a race you finished.
Reskin your card and deck — Retro TCG, Anime Ink, Club Colours. Never pay-to-win. Your scores are earned, never purchasable.
Your full career history as a deck, every template and finish, a private deck for your crew, and each new drop as it lands.
Prices are announced at launch. Whatever we charge, three things don’t change: the card itself is free, connecting your watch is never behind a paywall, and you can buy the frame — never the number.
South Africa runs — from 5am promenade regulars in Sea Point to weekend trail crews in Stellenbosch to the Comrades and Two Oceans faithful. It’s a weekend movement culture that spans Langa to Llandudno, with two of the world’s most reverenced ultramarathons as civic events. A product rooted in this culture — building the card that belongs to every kind of South African athlete, whatever their archetype — will out-execute anything built by people who have never run these roads. We’re building it here.
The things people actually ask.
What’s an “archetype”?
Is this an NFT or crypto thing?
What does Pro give me?
How is rarity calculated?
Can I buy themed cards?
How do I get my card?
South Africa’s athletes
are about to get their cards.
Every athlete, every archetype — South Africa first. Be in the first wave.
We email when the first cards drop in South Africa. POPIA compliant. Unsubscribe anytime.